INTRODUCTION
We
seek to begin our discussion on the topic by first of all briefly talking about
citizen journalism, social media and the traditional media. After, we would
discuss how citizen journalists using the social media have impacted the
traditional media production and some measures the media houses have taken to
blend with or meet the current trends in mass media.
Technological
advancements from the 19th and 20th centuries affected
various sectors of human development as well as journalism. The advent of smart
phones which allow individuals to post images, texts and videos to social media
sites introduces a new paradigm shift where any ordinary person who uses even
the most basic phone can be a reporter or journalist. In the sense that mostly
when there is any occurrence, the individual is able to take coverage of
whatever happens with his or her phone and can publish it onto any social media
site without going through any process that the traditional media would
normally require.
According
to Kelly (2009) “Civic journalism, or ‘public journalism arose in the early
1990’s and was characterized by involving readers both in the news-making
process and the use of news.
Also,
citizen journalism is the democratization of the manufacture of news
information by making the once dormant audience an integral part of the news
making process.
It
can be observed that citizen journalism allows for the participation of any
ordinary person who may not have any training at all to participate in the
production and dissemination of news content. This individual would select an
occurrence of his choice and report it in his own preference and may share it
to his network of friends on the social media. Another point to note is that
initially the audience were classified as dormant because in the traditional
media, they only had to receive what had been prepared for them so do not
partake in the creation of news or give their comments especially for the print
news.
“As daily Internet usage becomes increasingly
ubiquitous, suddenly people have started going online, specifically to social
media networks like Reddit or Facebook, to get their news and print media
syndications have begun to die off as a result.” (Demers 2013)
The
social media is now a platform which is more common to people and has afforded
people the opportunity to share documents, images, videos and other relevant information.
Some social media like Twitter limits users in the number of characters they
can use per post but blog sites allow users to post as many words as possible.
Citizen
journalism has spread widely in a short while and has become a great force the
traditional media like television, radio and print have to deal with.
EFFECTS ON THE
TRADITIONAL MEDIA
First of all, citizen journalists are almost
always at the right place at the right time or at the wrong place at the right
time so usually have enough insight about occurrences more than journalists who
may get to a scene when everything has died off. Also, “Particularly in
straitened times, journalists can’t be everywhere at once and often arrive
after the news event has actually happened. In many cases, such as during the
Arab Spring,
journalists can be banned or censored by regimes and individuals that don’t
want stories to be reported. So citizen journalists with camera phones can be
our sole source of first hand information. Much of this then feeds into the
traditional media, with TV news and national newspapers running stories based
on reports filed by citizen journalists.” (Measures 2013)
Secondly,
citizen journalism makes traditional media look more passive. Due to the
interactive nature of the social media networks, members can create their own
contents, send immediate feedback to available information and also give
suggestions to posts. The social media which does not limit membership makes
room for effective participation in whatever is being posted although there may
be some regulations to abide by. On this note most people who used to rely on
the traditional media for news now more often depend on the social media
because they are not limited in their participation except for a few sites like
twitter and so on. For example if a person wants to send his feedback to the
print media, it may take a long time for it to get published and sometimes it
is rejected but the social media where most citizen journalists are allows for
instant reception of feedback.
Another
effect is that the audiences of the radio, print and television media have
reduced over the years after the advent of the social media and citizen
journalism. The explanation of this point can be derived from the arguments
above but also citizen journalists, because they are ubiquitous, get first hand
news and readily and easily submit them social media sites before the
traditional media journalists or trained journalists hear about them.
Currently, some media houses depend on information produced by citizen
journalists to make their news. It is also evident that sometimes citizen
journalists create bigger news than the traditional media. A typical example is
when John F. Kennedy an American president was assassinated, the first film was
captured by Abraham Zapruder who was not a journalist. The social media has
wider audience base which makes information posted onto it travel far. It has
been proved that by 2007, Facebook had about 500 million active users.
Furthermore,
citizen journalists’ ability to post information about several issues onto the
social media platform allows members to have access to any type of information
or programme that interests them at any time thereby making the traditional
media seem obsolete. This is because programmes of the traditional media
especially radio and television are broadcasted at specific times of the day
and if the audience miss it, they miss it for good.
HOW THE TRADITIONAL
MEDIA HAVE ADAPTED
Therefore,
in order for the traditional media to meet the current trends brought about by
the social media and citizen journalists, it is currently evident that most
media houses including the newspaper have subscribed to social media sites and
post information on them so as to reach the world wide audience. Examples of
such media houses are CitiFm, Peace Fm, Tv3 and so on. They have also created
websites where they can be reached using the internet and certain programmes
can be viewed online through these sites.
Again,
for the traditional media to be more interactive and make audiences active
participants in its processes, platforms have been made available for the
audience to call in to programmes to share their views on issues. Sometimes,
comments from social media sites are read to draw the audiences’ attention and
make them aware of their participation.
CONCLUSION
In
a nutshell, it can be observed from the discussion above that citizen
journalism and the social media has brought with them so many opportunities
which has affected the traditional media in various ways. Most importantly, the
traditional media has now been made interactive and provision has also been
made to ensure audience participation.
REFERENCES
Group 1 members
Sylvana
Yayra Ayaovi
Gabriel
Addo
Dorcas
Oduru
Rita
Bonsu
Priscilla
Obodai